London [UK], December 21 (ANI): The world pie-eating champion has eaten his way to victory for the third consecutive year after setting a new record.
Appleton-Clare easily beat last year's winning time of 45.5 seconds.
Before 2006 the competition, which has been running for more than 20 years, was who could eat the most pies in a set time but the rules were changed to comply with government healthy eating guidelines.
The much-loved contest is an annual fixture on the town's Christmas calendar and made global headlines last year when organisers sent a pie into space attached to a weather balloon. (ANI)