Now, get ready to reflect your fashion best this winter with 'Vismaya'
| Updated: Aug 23, 2017 11:20 IST
New Delhi [India], Dec 16 (ANI): Sport fashionable collection of stoles, scarves and wraps this winter with internationally renowned fashion brand 'Vismaya', which uses one of the finest qualities of cashmere and pashmina from its fall winter collection (2016-17). Indian customers now have the luxury to choose from a diverse range of over a hundred elegantly crafted cashmere stoles including beautiful prints, exquisite embroideries, feminine Chantilly lace and classic ombres with their price range starting from Rs. 2500 and above. The favorite picks in printed scarves are florals, geometric patterns, paisleys and eclectic motifs. The colorful stoles range from soft neutrals to cheerful hues, which have an opulent and dreamy effect. The embroidery collection is Vismaya's signature creation; an amalgamation of traditional techniques and unique eclectic designs. This collection is an embodiment of the modern urban woman who appreciates heritage and yet is in sync with today's fashion. Vismaya's artisans are masters of craftsmanship and the hand work they engage in includes sequence, crystals, thread, needle and bead work, french knots, mother of pearl beads and cut dana, which is a traditional Indian embroidery. All their embroideries still maintain the age-old charm, are a rare art and are done on hand-woven cashmere or pashmina blends by local Indian artisans. Quite interestingly, they also offer customization of scarves, shawls and stoles by personalizing them with embroidering names, initials or messages. All their products are meticulously styled in Los Angeles, keeping in mind the latest trends across the globe and are handcrafted here in India. "The launch of our collection has been very strategic as it is right at the onset of winter as well as the festive and wedding season. This would also aid the Indian clientele to keep up with the ever changing and evolving trends of the fashion environment," said Shikul Narula of Vismaya. With an experience of over five decades, Vismaya has carved a niche for itself in the global market, in offering breathtaking and colorful variety of shawls, scarves and wraps. The distinguished fashion brand is widely admired all over the world for its intricate embroideries, eclectic prints and assortment of classy colors. It is extensively popular in various parts of Europe, Japan and North America. Vismaya has had experience working with some of the biggest names in the fashion industry including Nordstrom, Neiman Marcus, Gap, Lucky brand, BCBG, Calypso St. Barth, Museum of art and design and many more. They have also had the opportunity to be a part of the Oscar's gift basket. The brand has a lot planned for the Indian audience and will soon launch its Heirloom collection of shawls along with a Men's collection. Their Heirloom collection will be available from late December, and will include an exquisite line of antique Jamevars, Kalamkaari, Kaanis, Soznis, Zari, Paper Mache, etc. which are crafted amidst Kashmir's rich heritage. "Vismaya focuses on reviving ancient weaves and traditional embroideries of India and simultaneously create unique designs that have beautiful color stories and are luxurious. Vismaya endeavors to reinvent the ancient art of making traditional Kashmiri shawls by adopting eclectic contemporary designs that are design-forward unlike the typical classic motifs. We have a deep connection to Kashmir and draw our inspiration from the city's quintessential eternity. Kashmir has been at the helm of ancient Indian culture, arts and craft for millennia and designers at Vismaya have celebrated this prized legacy for over five decades," said Shivani Mehrotra from Vismaya USA. "We are overwhelmed by the initial response received in India. Alluring designs, exceptional quality and impeccable craftsmanship is what our team strives for every single day. At Vismaya, our customers' satisfaction tops our priority list and it is our endeavor to create distinctly designed products that are timeless pieces of wearable art," added Shikul Narula. (ANI)