The Body Shop India launches first Asia fit store

| Updated: Oct 25, 2016 20:25 IST

New Delhi [India], Oct 25 (ANI): Naturally-inspired global beauty brand The Body Shop has unveiled a fresh new design at its 'Asia Fit Store' at Gurugram. The store presents splendor of nature through its ambience and opulence. With this store, the brand offers a heightened personalized customer experience through unique display of products and experiential zone which ensures to uplift the sensorial experience of any customer. Celebrating 40 years of conducting business as a force for good, The Body Shop has globally launched its enrich not exploit™ commitment, which is the beginning of their aim to be the world's most ethical and truly sustainable global business. The commitment underpins all aspects of The Body Shop's business and comprises 14 measurable targets to meet by 2020, under three key pillars - enrich our people, enrich our planet and enrich our products. Through these targets we are strengthening our community trade programme through which we trade fairly with farmers and suppliers, and involving customers in our campaign to protect and restore bio-diversity all over the world. The Body Shop India's first Asia Fit Store is a wonderful way to bring our commitment to life for our customers. We have always been recognized for the positive values. The new store adds to The Body Shop's repertoire of ethically and sustainably-produced quality products with new bespoke elements that allow for even more personalised consultations that the brand is known and loved for. The Body Shop Asia Fit Store in India is the third store in the world after Japan and Singapore to showcase new design elements that help create a more inviting ambience for consumers. Wood furniture made from FSC - certified timber in natural oak finish and a warmer color palette accompany a hanging garden ceiling raft which brings consumers back to the brand's roots. (ANI)