New Delhi [India], December 23 (ANI): The Union Cabinet on Wednesday approved merger four of its film media units - Films Division, Directorate of Film Festivals, National Film Archives of India, and Children's Film Society with the National Film Development Corporation (NFDC) Ltd by expanding the Memorandum of Articles of Association of NFDC, which will then carry out all the activities hitherto performed by them.
An official release said the merger of film media units under one corporation will lead to convergence of activities and resources and better coordination, "thereby ensuring synergy and efficiency in achieving the mandate of each media unit".
It said India is the largest film producer in the world with an industry-led by the private sector and produces more than 3,000 in a year and the decision was a measure aimed at fulfilling the commitment to support the films sector.
The release said the union cabinet also approved the appointment of a transaction advisor and legal advisor to advise on the transfer of assets and employees and to oversee all aspects of the merger.
While undertaking this exercise of convergence, interests of the employees of all the concerned media units will be fully taken care and no employee will be retrenched, the release said.
It said that NFDC, consequent upon the merger of film media units, will be uniquely placed with regard to promotion, production and preservation of filmic content - all under one management.
"The vision of the new entity will be to ensure balanced and focused development of Indian cinema in all its genres- feature films, including films/content for the OTT platforms, children's content, animation, short films and documentaries," the release said.
It said the merger of film media units under a single corporation will lead to synergy amongst the various activities with better and efficient utilization of misting infrastructure and manpower.
"This will lead to a reduction in duplication of activities and direct savings to the exchequer," the release said.
Films Division, a subordinate office of Information and Broadcasting Ministry, was established in 1948, primarily to produce documentaries and news magazines for publicity of government programmes and cinematic record of Indian history.
Children's Film Society, India, an autonomous organisation, was founded in 1955 under the Societies Act with the specific objective of providing children and young people value-based entertainment through the medium of films.
National Film Archives of India, a subordinate office of Information and Broadcasting Ministry, was established as a media unit in 1964 with the primary objective of acquiring and preserving Indian cinematic heritage.
Directorate of Film Festivals, as an attached office of Information and Broadcasting Ministry, was set up in 1973 to promote Indian films and cultural exchange.
The release said NFDC is a Central Public Sector Undertaking, incorporated in the year 1975 with the primary object of planning and promoting an organized, efficient and integrated development of the Indian Film Industry. (ANI)