Hoteliers witness revenue surge by four times with DJUBO adoption

| Updated: Aug 23, 2017 11:20 IST

New Delhi [India], Apr 25 (ANI): SaaS cloud platform to manage hotels sales, revenue, operations and online reputation DJUBO on Tuesday announced a rapid adoption among hoteliers with a four-fold increase in its revenues, doubling occupancy, boosting ARRs by over 50 percent, and more. An approach to manage hotel and hotel chains, DJUBO is an impetus on automating sales and inventory distribution, which brings together, in a single integrated solution, central reservation system, channel manager, direct booking engine, property management system, online reputation and review management, analytics, and marketing tools such as website, Google Hotel Ads, and TripAdvisor TripConnect. Earlier hotels used to manage their bookings by offline modes at property level but with the technological advancement, OTA's were introduced which empowered hoteliers to get bookings online. But this has also created the hassle to manage different OTA platforms, track sales and bookings. At times hoteliers face a situation of over or under-booking. DJUBO automates this process resulting in effective management of sales, no errors in inventory management, price parity across all OTA providing a streamlined service. In fact, DJUBO also enables hoteliers to track their hotel's rating and reputation across all OTA on a single platform. Its sentimental analysis lets hoteliers track which aspect of their service needs more attention hence delivering better customer service enhancing their brand value. "With the help of DJUBO, we are able to manage their 600 room inventory across 18 properties from a single platform," said founder and CEO of Summit Hotels and Resorts, Sumit Mitruka. He also claimed, that since their association, their OTA revenues and occupancy have gone up by 403 percent and 231 percent respectively, direct booking revenues have increased by 525 percent and of their two year partnership, they were able to improve their ARR by 20 percent over the last year alone. DJUBO insights the sales analytics platform, has helped them take decision quicker, enabling them to know exactly the rates they should be pushing for different channels, and more importantly the immediate impact of their pricing strategies. "The modern hotels and accommodation landscape has changed drastically over the past decade, however, the available technology has failed to evolve sufficiently to suit a modern day hoteliers workloads and processes," said co-founder DJUBO, Tarun Gulati. "With every product we build into the DJUBO system, our approach has been to keep the "new way" of doing things in mind, and it becomes quite clear that this is what every hotelier needs when our partner hotels show such tremendous improvements especially when you note the fact that they had been using some form of tech earlier too," added Gulati. (ANI)