Facebook lets you play games right from your feed

ANI | Updated: Aug 03, 2018 12:13 IST

California [United States], August 3 (ANI): If ads were not enough, Facebook has rolled out ads for games which let you play the demo without having to leave your feed.
Called 'playable ads', the feature allows game developers to serve ads which give you a taste of the real game before you decide to install it, Mashable reported.
In addition to playable ads, Facebook has also introduced a new retention optimization feature for game developers to help them monetize from in-app ads. (ANI)