New York [USA], Jan 25 (ANI): In a bid to take on WhatsApp Business, Apple has announced the rollout of its iMessage platform, which will allow consumers to chat directly with businesses on the messaging platform.
This announcement comes a week post the rollout of WhatsApp Business, an app that aims to make it easier for approximately 1.3 billion users to chat with businesses that matter to them.
The app will help customers with useful information such as a business description, email or store addresses, and website.
Earlier in November, in a bid to appeal to the developer and business community, instant messaging platform Messenger rolled out its version 2.2, helping developers and businesses reach their customers in new and engaging ways, improve the quality of their messaging experiences and make it easier to build and iterate on the platform.
The new and improved version consists of a customer chat plugin, using which people can chat with businesses on their websites and on either of the versions of Messenger (web, mobile or tablet) and transition back and forth seamlessly without losing the conversation's history and context. This makes it easier for customers to continue the conversation with a business as per convenience.