Five useful apps for SMEs to look forward to in 2018

ANI | Updated: Jan 06, 2018 13:25 IST

New Delhi [India], Jan 6 (ANI): With the government's Digital India initiative, it has become vital for small businesses to have a web presence. This means setting up a virtual form of your business, with a welcoming, informative website, a social media page, in order to ease the process of online selling for business owners.

In this electronic era, more people go online to get the products and services they need as opposed to searching through a phone book. The journey for every business starts right from the ground work.

Be It ideation or generating capital and taking it to another level where the business turns profitable, is a very challenging task.

Here are some apps to look forward to in 2018 that will help SMEs get a better and greater reach to their customers. Using these, a small business can take their venture to new altitudes in the New Year:


In today's digitized world, every business wants to set up an online store, with regular updates and lead generation services, they can get relevant traffic for their business that helps boost the sales! NowFloats is a technology firm that takes care of a business' online needs, right from giving them a digital presence to getting relevant leads for to content update and SEO requirements.

It is a 50 million company with over 600 employees in 45 branches working towards one aim- To help small businesses grow. Helping them, right from website generation to getting relevant leads to helping in sales, NowFloats is an overall integrated solution for a small business.


Shopmatic is an international e-commerce company that has been launched to help business owners sell their products and services online. From developing a unique web store, to listing businesses on marketplaces and social media channels, to giving insights on how to sell online, Shopmatic helps business owners manage the full spectrum of what is required to grow their businesses.

Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in Gurgaon and Bangalore, India. The company is quickly expanding to the rest of the Asian countries.

Facebook and Instagram for Business

Facebook Pages and Instagram business profiles give your business a presence where people spend their time discovering. It helps people discover your business and create awareness by prompting people to browse and explore your website, app or shop.


Wydr is an innovative Business to Business (B2B) marketplace which brings brands, wholesalers, importers and retailers on one single platform. Recently launched, it is a young, vibrant, early stage company with a lot of promise and early traction to prove its worth. The first-of-its kind mobile-first wholesale B2B marketplace is designed to make wholesale buying and selling more structured, organized and hassle free with loads of innovative state-of-the-art features packed within.


Kraftly is an e-commerce platform for small sellers, entrepreneurs, and artisans to sell unique products online. Started with the purpose to connect small sellers and aspiring designers creating beautiful products with those looking to buy such products, Kraftly is the go-to-place for a unique shopping experience. By getting unique products from sellers across the country, it aims to make shopping a discovery-led experience for buyers. (ANI)