Instagram improvises branded content tool

ANI | Updated: Nov 08, 2017 13:08 IST

New Delhi [India], Nov 8 (ANI): In its latest expansion move, popular photo and video sharing app Instagram on Wednesday announced an update to its branded content tool, enabling creator accounts with access to insights to use the "Paid Partnership with" tag.

In a blog penned by Instagram, the company revealed that based on available data on usage of the branded content tool, businesses are gaining valuable insights and experiencing hassle-free communication when they are working in partnership with a business.

"Since introducing the branded content tool in June 1, creators on Instagram have been able to easily communicate when they are working with a business. This means more transparency for people whenever they swipe, share and explore their passions on our platform. Today we are expanding availability of the tool to Instagrammers with high levels of engagement and access to insights. This expansion will allow us to continue to learn how creators, businesses and the community engage with branded content," it noted.

With the update in place, creators that have access to the branded content tool will receive in-app notifications when the systems find content that falls outside of Instagram's policy. In these cases, the content's creator will be notified through the Instagram app and will have the option to tag a business. These notifications are intended to make it easier to use the "Paid Partnership with" tag and educate the community on Instagram's branded content. (ANI)

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