Transsion Holdings launches smart accessory brand Oraimo in India

ANI | Updated: Dec 22, 2017 18:11 IST

New Delhi [India], Dec 22 (ANI): Mobile phone manufacturer Transsion Holdings has recently launched Oraimo, its smart accessory brand in India, in a bid to enhance the consumer's ownership experience.

In line with its brand philosophy of Keep Exploring, the launch is aimed to help young Indians explore through a large variety of cool, trendy, and smart accessories, the company said in an official release.

"The growing mobile/smartphone adoption and digital penetration in India is led largely by younger consumers across multiple geographies. These consumers are always on the lookout for more evolved offerings which is why we have decided to further enhance their mobile phone ownership experience with Oraimo," Guoli Liu, General Manager of Oraimo, Transsion Holdings said.

It will complement Transsion's four mobile phone brands - itel, TECNO, Spice Devices and Infinix - and will build on the success of its sister brands with a wide range of innovative, and affordable accessories across various categories such as power banks, headphones, wearable smart devices, speakers, chargers, cables, protectors and memory cards.

"Oraimo products are already extremely popular in several international markets, thanks to their creative and trendy style, functionality, user-friendliness and convenience. We are confident that Oraimo will delight our customers in India," Guoli Liu added. (ANI)