WhatsApp rolls out business app for growth of small companies

ANI | Updated: Jan 19, 2018 14:26 IST

New Delhi [India], Jan 19 (ANI): Makers of popular instant messaging app WhatsApp on Friday announced the official launch of WhatsApp Business, a free-to-download Android app for small businesses.

The new app will make it easier for approximately 1.3 billion users to chat with businesses that matter to them. Further, even companies can connect with customers more easily and effectively.

The app will help customers with useful information such as a business description, email or store addresses, and website.

It will also help one save time with smart messaging tools, such as quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to a business, and away messages that let them know one is busy.

Further, the new app will also review simple metrics like the number of messages read to ascertain statistics.

Over time, WhatsApp will also enable some businesses to have 'Confirmed Accounts' once it has been confirmed that the account phone number matches the business phone number.

Harpreet Sharda owns a video production and graphic design company in India. This three-year-old business uses WhatsApp to stay in constant communication with its customers and to send previews of their projects.

"In today's world, everyone has WhatsApp and they prefer using it more than any other messaging app to stay connected. WhatsApp Business changes the way we communicate with our customers, especially with features like quick replies which make our WhatsApp experience easier. This also helps our business profile stand out in the crowd," said Harpreet Sharda.

Moreover, approximately 80 percent of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today. WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.

WhatsApp Business is available for free download on Google Play in Indonesia, Italy, Mexico, U.K., and U.S.

The app will soon be made available around the world. (ANI)