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Microsoft Xbox Live rebranded to Xbox network

ANI | Updated: Mar 23, 2021 18:27 IST


Washington [US], March 23 (ANI): American multinational technology Microsoft has rebranded its online multiplayer gaming and digital media delivery service Xbox Live to Xbox network.
Instances of the new branding started appearing in the Xbox dashboard recently for beta testers, with clips being uploaded to "Xbox network" instead of Xbox Live. Microsoft has now confirmed the name change. A Microsoft spokesperson in a statement to The Verge said, "'Xbox network' refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement."
He added, "The update from 'Xbox Live' to 'Xbox network' is intended to distinguish the underlying service from Xbox Live Gold memberships."

Microsoft has used Xbox Live to refer to its underlying Xbox service since its original launch 18 years ago. Larry Hryb, better known as Major Nelson, has been known as "Xbox Live's Major Nelson" for years, but Hryb now refers to himself as "Xbox's Major Nelson."
Hints at a name change originally appeared back in August, after Microsoft updated its Services Agreement. At the time, Microsoft said it wasn't rebranding the service and had no plans to discontinue Xbox Live Gold. Instead, Microsoft went on to announce a price hike for Xbox Live Gold that the company was forced to quickly reverse.
As per The Verge, Microsoft is now planning to drop the subscription requirement for free-to-play games on its Xbox network in the coming months. Games like Fortnite will no longer require Xbox Live Gold as a result, but Microsoft hasn't yet confirmed exactly when the paywall will be removed. (ANI)

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