New Delhi [India], Apr. 14 (ANI): Amidst India's growing TV market, leading French consumer brand, Thomson recently launched a range of its smart televisions in collaboration with Business France, the trade section of the Embassy of France, here.
"Technicolor, owner of Thomson brand is very proud to sign a long-term license with SPPL as a strategic partner to develop Thomson's presence in India," stated Claire Villeneuve, Head, Intellectual Property and Licensing, Technicolor, France.
"We are delighted to partner up with a leading and historic global brand like Thomson. It is SPPL's endeavor and commitment to promote 'Make in India', generate employment and contribute to the Indian economy," said Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd., the Indian Brand Licensee for Thomson.
"With the launch we aim to capture six to seven percent of total TV market share and make Thomson, number one online smart TV brand in India. We have already planned to put one more manufacturing line of LED TV by next-quarter in order to offer Indian consumer products that are at par with global standards i.e. quality, innovation and elegance, at a competitive price. While technology and innovation remains the core of it, we have worked on many aspects of TV keeping in mind the Indian palate for aesthetics, color and sound," he added.
The three products are priced very aggressively for the cost sensitive consumer of today who is well-informed, uncompromising and discreet.
Further, in an exclusive licensing agreement with Super Plastronics Pvt. Ltd. (SPPL ), the brand unveiled its 43 UHD 4K, 40 smart and 32 smart TV's, which were made exclusively available on Flipkart, starting April 13th.
The 32 SMART(32M3277) TV is priced at Rs. 13,490, whereas the 40 SMART (40TM4099) is priced at Rs. 19,990.
Meanwhile, the 3 UHD 4K (43TM4377) is priced at Rs. 27,999.
"Flipkart ensures a shopping experience for customers that is driven by a diverse selection, offering them with best in class technology at affordable prices. Thomson, a trusted brand worldwide, comes with a global legacy in technology and innovation. Our exclusive partnership with Thomson offers our shoppers a complete package of smart technology and great features at an aggressive price, making it a compelling offer and we are confident this would be another best seller on Flipkart," said Sandeep Karwa, Head of TV and Large Appliance, Flipkart.
"We extend our wholehearted support and welcome to Thomson in India. A brand known for its French legacy, innovation and leadership. The appropriate departments of this Embassy would be happy to extend any support that is required by Thomson in seeking potential partners or exploring new markets in India," said Claire Thuaudet, Deputy Chief of Mission, Embassy of France.
With a rich heritage stretching back more than 120 years, Thomson has been part of the world's greatest technological revolutions with an unwavering dedication of making innovation accessible to all.
World leader in CRT TVs in the 80's, Thomson has kept developing its business with partners worldwide and is in the top selling TV brands in France, its home country. (ANI)