LeEco gears up to impact the US market with 'US Bigbang' event

| Updated: Oct 15, 2016 00:04 IST

New Delhi [India], Oct 14 (ANI): Global internet and technology conglomerate LeEco is all set to enter the US markets with its scheduled event 'US Bigbang', which will be held at Innovation Hangar, San Francisco on October 19, 2016. The company has already made impressive announcements in mainland China, Hong Kong, India and Russia market with the launch of its superlative superphones, super TVs and its ecosystem-based business model and at the US launch too the company will be unveiling slew of new products and services. It has already announced appointment of key executives that will help in strengthening the global operation of company and spreading its wings in the US market. Richard Ren has been appointed as the Acting President of LeEco North America and President of Smart Devices Overseas Business and North America. As President of LeEco Smart Devices, Ren is in charge of the end-to-end Smart Devices businesses for North America, Asia Pacific, Russia and Eastern Europe. As Acting President of LeEco North America, Ren will be in charge of all North America vertical businesses in North America, including smart devices (TV, smartphones, virtual reality, Super Bike, accessories, etc.), content, platforms and supporting functions. In addition to this, Ralph L. Leung will be supporting the fast-growing company's North American corporate finance and development initiatives. As Senior Vice President, Head of Corporate Finance and Development for North America, Leung is responsible for overseeing all of LeEco's North American mergers and acquisitions (M and A) and strategic and venture investments, as well as managing all capital markets and fund raising activities. Dan Poritzky has joined LeEco as the Vice President of Real Estate and Facilities for North America. Poritzky is no stranger to Silicon Valley real estate, having worked in the Bay Area for over 17 years for Prologis, Eastdil, Hines, and MWest Properties. In his current role, Poritzky will be responsible for land development, leasing and workplace services. LeEco has a long legacy of providing an ecosystem of services to its users in China, where it has emerged as one of the largest video streaming companies. The content can be viewed on LeEco's devices that include superphones and super TVs. As LeEco gears up to announce its entry in US, it has tied up with some of the prominent content partners in US such as the QYOU, Cosmo TV, CONtv, Mitu, Machinima, Ownzones and WhistleSports. (ANI)