At the media conference at the Chang International Circuit in Buriram, the company announced its motorsports strategy for the season and introduced its riders and teams from Thailand, Indonesia, and Japan that will participate in major racing series around the world.
Thai government officials were also present on the occasion.
Riders participating in world races such as Moto GP were also introduced.
Yamaha Motor is also actively engaged in racing efforts all over the world in order to develop technologies and personal skills under three main principles.
"Branding makes people associate the Yamaha brand with racing, this has the effect of making the brand appear more bold and strong. The second is technology feedback, as racing feedback can be useful for new Yamaha product development. And last but not least is motorsports promotion, this is currently what we are focusing on. We feel that the future of the motorsports is here in Asia," said Keitaro Horikoshi, an official from Yamaha.
This time, two riders who were trained in the program from Thailand and Indonesia were introduced.
"I am very happy because I became a Yamaha rider in the Yamaha motorsports media conference. I think that speed is one of the most important elements to win a race this is why I feel more positive during driving in the straight position", said Galang Hendra Pratama, a Yamaha rider.
"It is my pleasure to join the media conference. I am very excited to meet all the riders from different nationalities, including the young riders. I am excited to become friends with them," said Apiwat Wongthananon, an another Yamaha rider.
Yamaha announced the formation of the new teams in 2018.
In October, we will watch the exciting race with dreams becoming realities in Asia! (ANI)