How TV advertising influences kids’ weight

Updated:1 month, 1 week ago IST

New Delhi, Jan 09 (ANI): Television advertisements of high-sugar cereals directed at children promote poor eating habits in them, thereby increasing the risk of obesity. Children's eating habits develop during the preschool years, and children who are overweight by the age of five are likely to remain overweight into adolescence and adulthood. Unfortunately, many young children have diets of low quality and consume too few fruits and vegetables and too much sugar, salt and fat. Studies have shown that kids will request and prefer brands they have seen recently advertised on TV, but no study has examined the effectiveness of TV food ad exposure on kids' diets in a real-world setting. Emond's study addressed that gap.

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