As Hilton nears milestone, new research uncovers world-changing impact

Updated:2 months ago IST

New Delhi, Nov 20 (ANI): As Hilton heads toward a milestone 100th anniversary in 2019, new research unveils the impact the first global hotel company has had around the world, including in Asia Pacific, where it is now one of the fastest-growing global hospitality companies. In a new book titled The Hilton Effect, Stanford Business professor and best-selling author Chip Heath presents a closer examination of the company founded by Conrad Hilton, a dreamer who aspired to accomplish much more than to create a comfortable place to sleep. Hilton opened its first property in Asia Pacific, Tokyo Hilton, in 1963, and has since expanded to more than 750 hotels open and under development, opening more than one hotel a week. In fact, nearly one in four hotel rooms currently under construction in the region, and one in three rooms under construction in China, carries a Hilton flag. Amid such rapid growth, The Hilton Effect, as Heath defines it, is the positive, world-altering impact that Hilton has had, and continues to have, on billions of lives and thousands of communities around the globe - entering new travel markets and bringing people and cultures together to make the world feel smaller, while expanding horizons and opportunities. Through extensive independent research and in-depth interviews, Heath found deeper meaning in the history and influence of the company over the past century. Heath focused on three areas that he argues define The Hilton Effect: Namely Hilton’s effect on guests, their effect on team members and on communities and economies.

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