Instagram testing shopping tab removal from home feed

Updated:1 month, 4 weeks ago

New Delhi, Sept 29 (ANI): American photo and video sharing social networking service Instagram has made a shift in how the platform treats e-commerce by testing home feeds without a shopping tab. According to The Verge, in recent days some Instagram users have noted that the shopping tab, previously on the bottom navigation bar, has been replaced with a notifications tab. Meanwhile, shopping has been moved to a second menu, buried among options like settings and saved posts. Meta spokesperson Anne Yeh confirmed the changes as part of a limited test. Moving the tab is a conscious decision on the part of Instagram as the company pivots away from shopping features. For the past few years, Instagram has added features like the shop tab in an effort to make the platform a place where users buy the products they see on their feed without leaving the app.

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